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Dentist Marketing Strategy: Finding your Target Audience

When you are trying to grow your dental practice, you want to make sure that the message of your available dental services, location, and other important information reaches the right people. After all, what’s the use in marketing your dental practice to people who live too far away or who have no need of what you are offering? Finding your target audience is perhaps the most essential part of an effective marketing strategy. Here are some tips for making sure you are reaching the people who best fit your prospective patient profile.

Use Analytic Data

Chances are you’ve heard of Google Analytics, and have maybe even worked with it a bit to try to help boost your online search results. The sheer amount of analytic data we have on hand in this day and age is mind-boggli
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The Importance of Online Reviews for Dental Businesses

The Power of Online Reviews:

You’ve heard people say that word of mouth is the best form of advertising. What may surprise you is just how important that word of mouth has gotten since the advent of online review sites. Site like Yelp and Google+ have transformed online "shopping" by giving users access to reviews from businesses online. Online reviews about your practice, both positive and negative, can make or break your reputation. Consumers will go out of their way to give their business to a practice with consistently good reviews and high ratings. They will just as easily forego a company, product or service that receives poor consumer reviews. This is not a new phenomenon; after all, the review system has been around in some form or another since the beginning of comm
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Converting Visitors Into Patients

  When a prospective patient is in need of dental care, he or she will likely visit your practice’s website following a Google search for dental offices in his or her location. Based on what the prospective patient sees (or doesn’t see) on your website, he or she could be prompted to call to schedule an appointment, or leave your website in search of another practice. For this reason, it is crucial to understand what a prospective patient may be looking for in a dental practice’s website, and also to have the knowledge of what it takes to make the conversion from visitor to patient. Here are a few things to look for on your practice’s website to ensure that prospects stay interested, engaged and informed throughout the conversion process. Read More

The Importance of a Digital Presence

The times, they are a-changin’. Once upon a time, in order to build a strong dental practice, all you had to do was mail out some flyers and maybe take out an ad in the Yellow Pages, relying mostly on word of mouth from satisfied patients. These days, living in the age of social media, online reviews, and search engine results, it’s important to stay up on the current best practices for marketing your dental office. Maintaining a strong digital marketing presence helps you make sure you don’t fall behind the times and get left in the dust by your competitors. Here are some of the best things to remember about why staying current with new digital trends is important for your practice.   No Reviews Equals Bad Reviews - Read More