The times, they are a-changin’. Once upon a time, in order to build a strong dental practice, all you had to do was mail out some flyers and maybe take out an ad in the Yellow Pages, relying mostly on word of mouth from satisfied patients. These days, living in the age of social media, online reviews, and search engine results, it’s important to stay up on the current best practices for marketing your dental office. Maintaining a strong digital marketing presence helps you make sure you don’t fall behind the times and get left in the dust by your competitors. Here are some of the best things to remember about why staying current with new digital trends is important for your practice.
No Reviews Equals Bad Reviews – Is your dental practice on Yelp, Google+ or another online consumer review site? If not, make sure it gets on there as soon as you can. Reading reviews of different businesses has always been a way for prospective clients to make decisions, but with the advent of consumer review websites that post positive and negative feedback about local businesses (including a 5-star rating system), it’s never been more important or widely-utilized. Since a company with no Yelp listing or reviews is nearly as much of a red flag as one with bad reviews, it’s essential to make sure your practice is listed.
Facebook is your Friend- Social media is a powerful marketing tool. Businesses large and small can market directly to their target audience, getting word of their companies out to the people who need to hear it most. Dental practices are no exception- social media sites like Facebook and Twitter can elevate your practice to the next level by effectively targeting the people in your location and informing them about your office for the next time they need to schedule a dental appointment.
Stay in the Public Eye– In the olden days of billboards, phone books and city bus benches, dentists only had so many ways to mass-market their practices. With digital marketing comes a seismic shift in the future of advertising for all businesses, not just dental offices. One way to keep your name at the top of prospective patients’ minds is to post frequently on Facebook and Twitter, or to keep your website’s blog up to date with fresh new content that is informative and easy to read. With digital marketing, you won’t have to worry about your message getting lost in the shuffle.
Still have questions about boosting your online presence? Titan Dental Marketing can help. Call us today and let us help you get started with everything you need to know to effectively market your practice and earn new business.